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Data protection

Introduction

With the following data protection declaration we would like to explain to you which types of your personal data (hereinafter also referred to as "data") we process, for what purposes and to what extent the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offer").

The terms used are not gender specific.

As of December 4, 2021

Responsible

Sabine Nagl
Beehovenstraße 27
85622 Feldkirchen

E-Mail-Adresse: [email protected].

Telefon: 0176-83194461.

Impressum: https://www.augenwandern.de/impressum.

Contact Data protection officer

[email protected]

Overview of the processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

Inventory data (e.g. names, addresses).

Content data (e.g. entries in online forms).

Contact details (e.g. email, telephone numbers).

Meta / communication data (e.g. device information, IP addresses).

Usage data (e.g. websites visited, interest in content, access times).

Contract data (e.g. subject of the contract, duration, customer category).

Payment data (e.g. bank details, invoices, payment history).

Categories of data subjects

  • Business and contractual partners.

  • Interested persons.

  • Communication partner.

  • Customers.

  • Users (e.g. website visitors, users of online services).

  • Schoolchildren / students / participants.

  • Purposes of processing

  • Provision of our online offer and user-friendliness.

  • Office and organizational procedures.

  • Direct marketing (e.g. by email or post).

  • Feedback (e.g. collecting feedback via the online form).

  • Marketing.

  • Contact requests and communication.

  • Profiles with user-related information (creation of user profiles).

  • Safety measures.

  • Provision of contractual services and customer service.

  • Management and answering of inquiries.

Relevant legal bases

Below you will find an overview of the legal bases of the GDPR, on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection requirements may apply in your or our country of residence or domicile. If more specific legal bases are relevant in individual cases, we will inform you of this in the data protection declaration.

Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR) - The person concerned has given their consent to the processing of the personal data concerning them for a specific purpose or for several specific purposes.

Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR) - Processing is necessary for the fulfillment of a contract to which the data subject is a party or for the implementation of pre-contractual measures at the request of the data subject take place.

Legal obligation (Art. 6 Para. 1 S. 1 lit. c. GDPR) - The processing is necessary to fulfill a legal obligation to which the person responsible is subject.

Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR) - Processing is necessary to safeguard the legitimate interests of the person responsible or a third party, unless the interests or fundamental rights and freedoms of the data subject, which protect personal data Data require, predominate.

National data protection regulations in Germany: In addition to the data protection regulations of the General Data Protection Regulation, national data protection regulations apply in Germany. This includes in particular the law on the protection against misuse of personal data during data processing (Federal Data Protection Act - BDSG). In particular, the BDSG contains special regulations on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases, including profiling. It also regulates data processing for the purposes of the employment relationship (Section 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. Furthermore, state data protection laws of the individual federal states can be applied.

Safety measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons to ensure a level of protection appropriate to the risk.

The measures include, in particular, securing the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, transfer, ensuring availability and their separation. Furthermore, we have set up procedures that ensure the exercise of data subject rights, the deletion of data and reactions to the threat to the data. Furthermore, we consider the protection of personal data already in the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technology design and data protection-friendly default settings.

Transmission of personal data

As part of our processing of personal data, it may happen that the data is transmitted to other bodies, companies, legally independent organizational units or persons or they are disclosed to them. The recipients of this data can include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such a case, we observe the legal requirements and, in particular, conclude corresponding contracts or agreements that serve to protect your data with the recipients of your data.

Data processing in third countries

Insofar as we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing in the context of the use of third-party services or the disclosure or transfer of data to other persons, offices or companies takes place, this is only done in accordance with the legal requirements.

Subject to express consent or contractually or legally required transfer, we only process or have the data processed in third countries with a recognized level of data protection, contractual obligation through so-called standard protection clauses of the EU Commission, in the presence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, Information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de).

Deletion of data

The data processed by us will be deleted in accordance with the legal requirements as soon as the consents allowed for processing are revoked or other permissions are no longer applicable (e.g. if the purpose of processing this data is no longer applicable or is not required for the purpose).

If the data are not deleted because they are required for other legally permissible purposes, their processing will be limited to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax law reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

As part of our data protection information, we can provide users with further information on the deletion and storage of data that applies specifically to the respective processing process.

Use of cookies

Cookies are small text files or other memory notes that store information on end devices and read out information from end devices. For example, to save the login status in a user account, the content of a shopping cart in an e-shop, the content accessed or the functions used in an online offer. Cookies can also be used for various purposes, e.g. for the functionality, security and convenience of online offers and the creation of analyzes of visitor flows.

Notes on consent: We use cookies in accordance with legal regulations. We therefore obtain prior consent from users, unless this is not required by law. In particular, consent is not necessary if the storage and reading of the information, including cookies, are absolutely necessary in order to provide the users with a telemedia service expressly requested by them (i.e. our online offer). The revocable consent is clearly communicated to the user and contains information on the respective cookie usage.

Notes on data protection legal bases: The data protection legal basis on which we process the personal data of users with the help of cookies depends on whether we ask users for consent. If the users consent, the legal basis for processing your data is the declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. in the business operation of our online offer and improvement of its usability) or, if this is done in the context of the fulfillment of our contractual obligations, if the use of cookies is necessary for our to fulfill contractual obligations. For what purposes the cookies are processed by us, we clarify in the course of this data protection declaration or in the context of our consent and processing processes.

Storage duration: With regard to the storage duration, a distinction is made between the following types of cookies:

Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed their device (e.g. browser or mobile application).

Permanent cookies: Permanent cookies are saved even after the end device is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The user data collected with the help of cookies can also be used to measure the range. Unless we provide users with explicit information on the type and storage period of cookies (e.g. in the context of obtaining consent), users should assume that cookies are permanent and the storage period can be up to two years.

General information on revocation and objection (opt-out): Users can revoke the consents they have given at any time and also object to processing in accordance with the legal requirements in Art. 21 GDPR (further information on the objection can be found in this data protection declaration). Users can also declare their objection using the settings in their browser.

Processing of cookie data on the basis of consent: We use a procedure for cookie consent management, within the framework of which the consent of the user to the use of cookies or the processing mentioned in the context of the cookie consent management procedure and providers can be obtained and managed and revoked by users. The declaration of consent is saved in order not to have to repeat the query and to be able to prove the consent in accordance with the legal obligation. The storage can take place on the server side and / or in a cookie (so-called opt-in cookie, or with the help of comparable technologies) in order to be able to assign the consent to a user or his device. Subject to individual information about the providers of cookie management services, the following information applies: The duration of the storage of the consent can be up to two years. A pseudonymous user identifier is created and stored with the time of consent, information on the scope of the consent (e.g. which categories of cookies and / or service providers) as well as the browser, system and end device used.

Business services

We process data from our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners") in the context of contractual and comparable legal relationships as well as related measures and in the context of communication with the contractual partners (or pre-contractual), e.g. to answer inquiries respond.

We process this data to fulfill our contractual obligations, to secure our rights and for the purposes of the administrative tasks associated with this information as well as the business organization. We only pass on the data of the contractual partners to third parties within the framework of applicable law to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations or with the consent of the persons concerned (e.g. to telecommunications, transport and other auxiliary services involved as well Subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about other forms of processing, e.g. for marketing purposes, within the scope of this data protection declaration.

We inform the contractual partners before or as part of the data collection, e.g. in online forms, by special labeling (e.g. colors) or symbols (e.g. asterisks or similar), or personally, which data are required for the aforementioned purposes.

We delete the data after the expiry of statutory warranty and comparable obligations, i.e. basically after 4 years, unless the data is stored in a customer account, e.g. as long as it has to be kept for archiving reasons for legal reasons (e.g. for Tax purposes usually 10 years). We delete data that has been disclosed to us by the contractual partner in the context of an order in accordance with the specifications of the order, in principle after the end of the order.

Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.

Customer account: Contractual partners can create an account within our online offer (e.g. customer or user account, "customer account" for short). If it is necessary to register a customer account, contractual partners will be informed of this as well as the information required for registration. The customer accounts are not public and cannot be indexed by search engines. As part of the registration and subsequent registrations and uses of the customer account, we save the IP addresses of the customers along with the access times in order to be able to prove the registration and prevent any misuse of the customer account.

If customers have canceled their customer account, the data relating to the customer account will be deleted, subject to their retention being required for legal reasons. It is the responsibility of the customer to secure their data if the customer account is terminated.

Shop and e-commerce: We process the data of our customers in order to enable them to select, purchase or order the selected products, goods and related services, as well as their payment and delivery or execution. If necessary for the execution of an order, we use service providers, in particular postal, forwarding and shipping companies, to carry out the delivery or execution for our customers. We use the services of banks and payment service providers to process payment transactions. The information required is marked as such in the context of the order or comparable purchase process and includes the information required for delivery or provision and billing as well as contact information in order to be able to hold any consultation.

Education and training services: We process the data of the participants in our education and training offers (uniformly referred to as "trainees") in order to be able to provide them with our training services. The data processed here, the type, the scope, the purpose and the necessity of their processing are determined by the underlying contractual and training relationship. The processing forms also include the performance assessment and the evaluation of our performance and that of the teachers.

As part of our work, we can also process special categories of data, in particular information on the health of trainees and further training as well as data from which ethnic origin, political opinions, religious or ideological convictions emerge. For this purpose, we obtain the express consent of the trainees, if necessary, and otherwise only process the special categories of data if it is for the provision of training services, for the purposes of health care, social protection or the protection of the vital interests of the trainees is required.

Insofar as it is required by law to fulfill our contract, to protect vital interests, or if we have the consent of the trainees, we disclose or transmit the data of the trainees to third parties or agents, such as authorities, taking into account the professional regulations or in the field of IT, office or comparable services.



  • Processed data types: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact details (e.g. e-mail, telephone numbers), contract data (e.g. subject of the contract, duration, customer category), usage data (e.g. websites visited, interest in content , Access times), meta / communication data (e.g. device information, IP addresses).

  • Affected persons: interested parties, business and contractual partners, customers, pupils / students / participants.

  • Purposes of processing: Provision of contractual services and customer service, contact inquiries and communication, office and organizational procedures, administration and answering of inquiries, security measures.

  • Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b.GDPR), legal obligation (Art. 6 Para. 1 S. 1 lit. 1 S. 1 lit.f. GDPR).

  • Payment method

  • In the context of contractual and other legal relationships, due to legal obligations or otherwise based on our legitimate interests, we offer the data subjects efficient and secure payment options and use other service providers in addition to banks and credit institutions (collectively "payment service providers").

  • The data processed by the payment service provider includes inventory data such as name and address, bank data such as account numbers or credit card numbers, passwords, TANs and checksums as well as contract, sum and recipient-related information. The information is required to carry out the transactions. However, the data entered will only be processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. The data may be transmitted to credit agencies by the payment service provider. The purpose of this transmission is to check your identity and creditworthiness. For this we refer to the terms and conditions and the data protection information of the payment service providers.

  • The terms and conditions and data protection notices of the respective payment service providers, which can be called up within the respective websites or transaction applications, apply to payment transactions. We also refer to these for the purpose of further information and the assertion of rights of revocation, information and other data subjects.

     

  • Processed data types: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contract data (e.g. subject matter of the contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. Device information, IP addresses).

  • Affected persons: customers, interested parties.

  • Purposes of processing: Provision of contractual services and customer service.

  • Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR), legitimate interests (Art. 6 Par. 1 S. 1 lit. f. GDPR).

  • Used services and service providers:

  • PayPal: Payment processing services (e.g. PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Website: https://www.paypal.com/de; Data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

  • Stripe: Payment Processing Services; Service provider: Stripe, Inc., 510 Townsend Street, San Francisco, CA 94103, USA; Website: https://stripe.com; Data protection declaration: https://stripe.com/de/privacy.

  • Provision of the online offer and web hosting

  • In order to be able to provide our online offer safely and efficiently, we use the services of one or more web hosting providers, from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we can use infrastructure and platform services, computing capacity, storage space and database services as well as security services and technical maintenance services.

  • The data processed as part of the provision of the hosting offer can include all information relating to the users of our online offer that is generated in the context of use and communication. This regularly includes the IP address, which is necessary in order to be able to deliver the content of online offers to browsers, and all entries made within our online offer or from websites.

     

Collection of access data and log files: We (or our web hosting provider) collect data on every access to the server (so-called server log files). In addition to the server log files, the address and name of the websites and files accessed, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP Addresses and the requesting provider belong.

The server log files can be used on the one hand for security purposes, e.g. to avoid overloading the server (especially in the case of abusive attacks, so-called DDoS attacks) and on the other hand to ensure the load on the servers and their stability.

Processed data types: content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).

Affected persons: users (e.g. website visitors, users of online services).

Purpose of processing: Provision of our online offer and user-friendliness.

Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Used services and service providers:

Kajabi: Services in the field of providing information technology infrastructure and related services (e.g. storage space and / or computing capacity); Service Provider: 7100 Laguna Canyon Road, Ste. 100, Irvine, CA 92603, USA; Website: https://www.kajabi.com; Data protection declaration: https://kajabi.com/policies/privacy; Order processing contract: concluded with the provider.

Special notes on applications (apps)

We process the data of the users of our application insofar as this is necessary in order to be able to provide the application and its functionalities to the users, to monitor their security and to be able to further develop them. We can also contact users in compliance with legal requirements, provided that communication is necessary for purposes of administration or use of the application. For the rest, we refer to the data protection information in this data protection declaration with regard to the processing of user data.

Legal basis: The processing of data, which is necessary for the provision of the functionalities of the application, serves the fulfillment of contractual obligations. This also applies if the provision of the functions requires user authorization (e.g. enabling device functions). If the processing of data is not required for the provision of the functionalities of the application, but serves the security of the application or our business interests (e.g. collection of data for the purpose of optimizing the application or security purposes), it is carried out on the basis of our legitimate interests Interests. If users are expressly asked for their consent to the processing of their data, the processing of the data covered by the consent takes place on the basis of the consent.

Commercial use: We process the data of the users of our application, registered and any test users (hereinafter uniformly referred to as "users") in order to be able to provide them with our contractual services and on the basis of legitimate interests to ensure the security of our application and to further develop it to be able to. The information required is marked as such in the context of the conclusion of use, order, order or comparable contract and can include the information required for the provision of services and any billing as well as contact information in order to be able to hold any consultations.



Device authorizations for access to functions and data: The use of our application or its functionalities may require user authorizations to access certain functions of the devices used or to the data stored on the devices or accessible with the help of the devices. By default, these authorizations must be granted by the users and can be revoked at any time in the settings of the respective devices. The exact procedure for checking the app authorizations may depend on the device and the software of the users. Users can contact us if they need more information. We point out that the denial or revocation of the respective authorizations can affect the functionality of our application.

Processed data types: inventory data (e.g. names, addresses), meta / communication data (e.g. device information, IP addresses), payment data (e.g. bank details, invoices, payment history), contract data (e.g. subject matter of the contract, term, customer category).

Affected persons: users (e.g. website visitors, users of online services).

Purposes of processing: Provision of contractual services and customer service.

Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), fulfillment of contracts and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b.GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit.f. GDPR).

Registration, login and user account

Users can create a user account. As part of the registration, the required mandatory information is communicated to the users and processed for the purpose of providing the user account on the basis of contractual obligations. The processed data includes, in particular, the login information (user name, password and an email address).

As part of the use of our registration and login functions as well as the use of the user account, we save the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests as well as those of the users in protection against misuse and other unauthorized use. A transfer of this data to third parties does not take place, unless it is necessary to pursue our claims or there is a legal obligation to do so.

Users can be informed by email about processes that are relevant to their user account, such as technical changes.

Registration with real names: Due to the nature of our community, we ask users to only use our offer using real names. I.e. the use of pseudonyms is not permitted.



Deletion of data after termination: If users have terminated their user account, their data will be deleted with regard to the user account, subject to legal permission, obligation or consent of the user.

It is up to the users to save their data in the event of termination before the end of the contract. We are entitled to irretrievably delete all user data stored during the term of the contract.

Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms), meta / communication data (e.g. device information, IP addresses).

Affected persons: users (e.g. website visitors, users of online services).

Purposes of processing: Provision of contractual services and customer service, security measures, administration and answering inquiries.

Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR), legitimate interests (Art. 6 Par. 1 S. 1 lit. f. GDPR).

Contact and request management

When contacting us (e.g. via the contact form, email, telephone or via social media) as well as in the context of existing user and business relationships, the information of the inquiring person is processed insofar as this is necessary to answer the contact inquiries and any requested measures.

The answering of contact inquiries as well as the administration of contact and inquiry data in the context of contractual or pre-contractual relationships takes place to fulfill our contractual obligations or to answer (pre) contractual inquiries and otherwise on the basis of the legitimate interests in answering the inquiries and maintenance of User and business relationships.



Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms).

Affected persons: communication partner.

Purposes of processing: contact requests and communication.

Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR), legitimate interests (Art. 6 Par. 1 S. 1 lit. f. GDPR).

Used services and service providers:

Kajabi: Services in the field of providing information technology infrastructure and related services (e.g. storage space and / or computing capacity); Service Provider: 7100 Laguna Canyon Road, Ste. 100, Irvine, CA 92603, USA; Website: https://www.kajabi.com; Data protection declaration: https://kajabi.com/policies/privacy.

Video conferencing, online meetings, webinars and screen sharing

We use platforms and applications from other providers (hereinafter referred to as "conference platforms") for the purpose of holding video and audio conferences, webinars and other types of video and audio meetings (hereinafter collectively referred to as "conference"). When selecting the conference platforms and their services, we observe the legal requirements.

Data processed by conference platforms: In the context of participation in a conference, the conference platforms process the personal data of the participants mentioned below. The scope of the processing depends on the one hand on which data is required in the context of a specific conference (e.g. specification of access data or real names) and which optional information is provided by the participants. In addition to the processing for the implementation of the conference, the data of the participants can also be processed by the conference platforms for security purposes or service optimization. The processed data includes personal data (first name, last name), contact information (e-mail address, telephone number), access data (access codes or passwords), profile pictures, information on professional position / function, the IP address of the Internet access, information on the end devices of the participants, their operating system, the browser and its technical and linguistic settings, information on the content-related communication processes, i.e. entries in chats as well as audio and video data, as well as the use of other available functions (e.g. surveys). The contents of the communications are encrypted to the extent technically provided by the conference provider. If the participants are registered as users on the conference platforms, then further data can be processed in accordance with the agreement with the respective conference provider.

Logging and recordings: If text entries, participation results (e.g. from surveys) as well as video or audio recordings are logged, the participants will be transparently informed in advance and - if necessary - asked for their consent.

Data protection measures of the participants: For the details of the processing of your data by the conference platforms, please note their data protection notices and select the optimal security and data protection settings for you within the framework of the settings of the conference platforms. Please also ensure data and privacy protection in the background of your recording for the duration of a video conference (e.g. by notifying roommates, locking doors and using, as far as technically possible, the function to make the background unrecognizable). Links to the conference rooms and access data may not be passed on to unauthorized third parties.

Notes on legal bases: If, in addition to the conference platforms, we also process the data of the users and ask the users for their consent to the use of the conference platforms or certain functions (e.g. consent to the recording of conferences), the legal basis for the processing is this consent . Furthermore, our processing may be necessary to fulfill our contractual obligations (e.g. in participant lists, in the case of processing the results of discussions, etc.). In addition, the user data is processed on the basis of our legitimate interests in efficient and secure communication with our communication partners.

Jitsi

Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device Information, IP addresses).

Affected persons: communication partners, users (e.g. website visitors, users of online services).

Purposes of processing: Provision of contractual services and customer service, contact requests and communication, office and organizational procedures.

Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), fulfillment of contracts and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b.GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit.f. GDPR).

Used services and service providers:

8x8 Jitsi: video conferencing, web conferencing and webinars; Service provider: 8x8, Inc. 675 Creekside Way, Campbell, CA 95008, USA; Website: https://www.8x8.com; Data protection declaration: https://jitsi.org/meet-jit-si-privacy and https://www.8x8.com/terms-and-conditions/privacy-policy; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://www.8x8.com/order-terms/europe-supplement (referred to as Global DPA).

Newsletters and electronic notifications

We send newsletters, e-mails and other electronic notifications (hereinafter "newsletter") only with the consent of the recipient or legal permission. If the content of the newsletter is specifically described when registering for the newsletter, it is decisive for the consent of the user. Incidentally, our newsletters contain information about our services and us.

To register for our newsletters, it is generally sufficient to provide your email address. However, we can ask you to provide a name for the purpose of addressing you personally in the newsletter, or to provide further information if this is necessary for the purposes of the newsletter.

Double opt-in procedure: The registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an email in which you will be asked to confirm your registration. This confirmation is necessary so that nobody can register with someone else's e-mail address. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes saving the time of registration and confirmation as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

Deletion and restriction of processing: We can save the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous consent is confirmed at the same time. In the case of obligations to permanently observe contradictions, we reserve the right to save the e-mail address in a blacklist (so-called "blocklist") for this purpose alone.

The logging of the registration process takes place on the basis of our legitimate interests for the purpose of proving that it has proceeded properly. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure mailing system.



Notes on legal bases: The newsletter is sent on the basis of the recipient's consent or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and to the extent that this is permitted by law, e.g. in the case of advertising to existing customers. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests. The registration process is recorded based on our legitimate interests to demonstrate that it was carried out in accordance with the law.

Contents: Information about us, our services, promotions and offers.

If users do not complete an order process, we can remind users of the order process by email and send them a link to continue. This function can be useful, for example, if the purchase process could not be continued due to a browser crash, by mistake or forgetting. Sending is based on consent that users can revoke at any time.

Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), meta / communication data (e.g. device information, IP addresses).

Affected persons: communication partner.

Purposes of processing: direct marketing (e.g. by email or post).

Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Opposition option (opt-out): You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options given above, preferably e-mail.

Advertising communication via email, post, fax or telephone

We process personal data for the purposes of advertising communication, which can take place via various channels, such as e-mail, telephone, post or fax, in accordance with legal requirements.

The recipients have the right to revoke their consent at any time or to object to advertising communication at any time.

After revocation or objection, we can store the data required to prove consent for up to three years on the basis of our legitimate interests before we delete them. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous consent is confirmed at the same time.

Processed data types: inventory data (e.g. names, addresses), contact details (e.g. e-mail, telephone numbers).

Affected persons: communication partner.

Purposes of processing: direct marketing (e.g. by email or post).

Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Online marketing

We process personal data for online marketing purposes, which can include, in particular, the marketing of advertising space or the presentation of advertising and other content (collectively referred to as "content") based on the potential interests of users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar processes are used, by means of which the user information relevant to the presentation of the aforementioned content is saved. This information may include content viewed, websites visited, online networks used, but also communication partners and technical information, such as the browser used, the computer system used and information on times of use and functions used. If users have consented to the collection of their location data, this can also be processed.

The IP addresses of the users are also saved. However, we use available IP masking procedures (i.e. pseudonymisation by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) is saved as part of the online marketing process, but pseudonyms. This means that we, as well as the providers of online marketing processes, do not know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in the cookies or by means of similar processes. These cookies can later generally also be read out on other websites that use the same online marketing process, analyzed for the purpose of displaying content and supplemented with additional data and stored on the server of the online marketing process provider.

As an exception, clear data can be assigned to the profiles. This is the case if the users are, for example, members of a social network whose online marketing process we use and the network connects the profiles of the users with the aforementioned information. We ask you to note that users can make additional agreements with the providers, e.g. through consent during registration.

In principle, we only have access to summarized information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, i.e., for example, to a contract with us. The conversion measurement is used solely to analyze the success of our marketing measures.

Unless otherwise stated, we ask you to assume that the cookies used will be stored for a period of two years.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would like to draw your attention to the information on the use of cookies in this data protection declaration.

Processed data types: usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).

Affected persons: users (e.g. website visitors, users of online services).

Purposes of processing: Marketing, profiles with user-related information (creation of user profiles).

Security measures: IP masking (pseudonymization of the IP address).

Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Opposition possibility (opt-out): We refer to the data protection information of the respective provider and the possibilities of objection given to the providers (so-called "opt-out"). Unless an explicit opt-out option has been specified, you have the option of switching off cookies in your browser settings. However, this can restrict the functions of our online offer. We therefore also recommend the following opt-out options, which are offered in summary for the respective areas: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-regional: https://optout.aboutads.info.



Used services and service providers:

Google Analytics: range measurement and web analysis; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Data protection declaration: https://policies.google.com/privacy; Opposition option (opt-out): Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying advertisements: https://adssettings.google.com/authenticated; Order processing contract: https://business.safety.google/adsprocessorterms/; Types of processing and processed data: https://privacy.google.com/businesses/adsservices; Data processing conditions for Google advertising products and standard contractual clauses for third country transfers of data: https://business.safety.google/adsprocessorterms.

Presence in social networks (social media)

We maintain an online presence within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that user data can be processed outside of the European Union. This can result in risks for the user because, for example, the enforcement of the users' rights could be made more difficult.

Furthermore, the data of the users within social networks are usually processed for market research and advertising purposes. For example, usage profiles can be created based on user behavior and the resulting interests of the users. The usage profiles can in turn be used, for example, to place advertisements inside and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and the interests of the users are stored. Furthermore, data can be stored in the usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective forms of processing and the options for objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.



In the case of requests for information and the assertion of data subject rights, we point out that these can be most effectively asserted with the providers. Only the providers have access to the data of the users and can take appropriate measures and provide information directly. If you still need help, you can contact us.

Facebook pages: We are jointly with Facebook Ireland Ltd. responsible for collecting (but not further processing) data from visitors to our Facebook page (so-called "fan page"). This data includes information about the types of content users view or interact with, or the actions they take (see “Things You and Others Do and Provide” in the Facebook Data Policy: https: // www.facebook.com/policy), as well as information about the devices used by the users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see under "Device information" in the Facebook data policy: https: //www.facebook.com/policy). As explained in the Facebook data guideline under "How do we use this information?", Facebook also collects and uses information to provide analysis services, so-called "Page Insights", for website operators so that they can obtain information about how people are using their pages and interact with the content associated with them. We have concluded a special agreement with Facebook ("Information on Page Insights", https://www.facebook.com/legal/terms/page_controller_addendum), which regulates in particular which security measures Facebook must observe and which Facebook itself has agreed to fulfill the rights of the data subject (ie users can, for example, send information or deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the "Information on Page Insights" (https://www.facebook.com/legal/terms/information_about_page_insights_data).

Processed data types: contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).

Affected persons: users (e.g. website visitors, users of online services).

Purposes of processing: contact requests and communication, feedback (e.g. collecting feedback via online form), marketing.

Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Used services and service providers:

Facebook pages: Profiles within the social network Facebook; Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland; Website: https://www.facebook.com; Data protection declaration: https://www.facebook.com/about/privacy; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://www.facebook.com/legal/EU_data_transfer_addendum; Agreement on joint responsibility: https://www.facebook.com/legal/terms/information_about_page_insights_data.

LinkedIn: social network; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: https://www.linkedin.com; Data protection declaration: https://www.linkedin.com/legal/privacy-policy; Opposition to object (opt-out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Xing: social network; Service provider: XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany; Website: https://www.xing.de; Data protection declaration: https://privacy.xing.com/de/datenschutzerklaerung.

Plugins and embedded functions as well as content

We incorporate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). This can be, for example, graphics, videos or city maps (hereinafter uniformly referred to as "content") ).

The integration always presupposes that the third-party providers of this content process the IP address of the users, since without the IP address they would not be able to send the content to their browser. The IP address is therefore required for the display of this content or functions. We strive to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and operating system, the websites to be referred to, the time of visit and other information about the use of our online offer, as well as being linked to such information from other sources.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would like to draw your attention to the information on the use of cookies in this data protection declaration.

Processed data types: usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses), inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms).

Affected persons: users (e.g. website visitors, users of online services).

Purpose of processing: Provision of our online offer and user-friendliness.

Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), fulfillment of contracts and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b.GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit.f. GDPR).

Used services and service providers:

YouTube videos: video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://www.youtube.com; Data protection declaration: https://policies.google.com/privacy; Opposition option (opt-out): Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying advertisements: https://adssettings.google.com/authenticated.

Change and update of the data protection declaration

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this data protection declaration, please note that the addresses can change over time and ask you to check the information before contacting us.

Rights of data subjects

As a data subject, you have various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:

Right of objection: You have the right to object at any time to the processing of your personal data based on Art. 6 Paragraph 1 lit. e or f GDPR for reasons that arise from your particular situation; this also applies to profiling based on these provisions. If the personal data relating to you are processed in order to operate direct mail, you have the right to object at any time to the processing of the personal data relating to you for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct mail.

Right to withdraw consent: You have the right to withdraw your consent at any time.

Right to information: You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with the legal requirements.

Right to correction: In accordance with the legal requirements, you have the right to request the completion of the data relating to you or the correction of incorrect data relating to you.

Right to deletion and restriction of processing: In accordance with the legal requirements, you have the right to request that the data relating to you be deleted immediately or, alternatively, to request a restriction on the processing of the data in accordance with the legal requirements.

Right to data portability: You have the right to receive data relating to you that you have provided to us in accordance with the legal requirements in a structured, common and machine-readable format or to request that it be transmitted to another person responsible.

Complaint to the supervisory authority: In accordance with the legal requirements and without prejudice to any other administrative or judicial remedy, you also have the right to contact a data protection supervisory authority, in particular a supervisory authority in the member state in which you usually stay, the supervisory authority of your workplace or the place of the alleged violation to lodge a complaint if you should believe that the processing of your personal data is in breach of the GDPR.

Definitions of terms

This section gives you an overview of the terms used in this data protection declaration. Many of the terms are taken from the law and primarily defined in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to aid understanding. The terms are sorted alphabetically.

IP masking: "IP masking" is a method in which the last octet, ie the last two digits of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. Therefore, IP masking is a means of pseudonymizing processing methods, especially in online marketing

Personal data: "Personal data" are all information that relates to an identified or identifiable natural person (hereinafter "data subject"); A natural person is regarded as identifiable who can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, which express the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.

Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short includes any type of automated processing of personal data, which consists in the fact that this personal data is used to determine certain personal aspects that relate to a natural person (depending on the type of profile creation, different information regarding demographics, behavior and interests, such as the interaction with websites and their content, etc.) can be analyzed, evaluated or predicted (e.g. interests in certain Content or products, the click behavior on a website or the whereabouts). Cookies and web beacons are often used for profiling purposes.

Responsible: "Responsible" is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.

Processing: "Processing" is any process carried out with or without the help of automated processes or any such series of processes in connection with personal data. The term goes far and includes practically every handling of data, be it the collection, evaluation, storage, transmission or deletion.

Erstellt mit dem Datenschutz-Generator.de von Dr. Thomas Schwenke